Client A's Journey with SVSA so far

About the organisation

A charity with an annual turnover of £319,000 approached us in severe financial difficulty, facing the prospect of closing its doors within a couple of months without support. The winter season had exacerbated their financial troubles, with significant increases in heating and electricity costs placing a heavy burden on their limited resources. Financial burdens accumulated to £30K in rent arrears and a £14.5K loan, compounded by managing 3 bank accounts. Losing beneficiaries and struggling to fill care places the organisation sought help from Sunderland Voluntary Sector Alliance.

How we helped

Over six months, we implemented a comprehensive support plan:

1. Funding Success: Completed 23 funding bids worth £202,108, securing £30,000 so far, with many pending to ensure financial stability and growth.
2. HR Support: Purchased an HR support package to streamline employee management and ensure compliance.
3. Policy Updates: Updated policies and procedures for enhanced efficiency and compliance.
4. Promotional Materials: Developed a new promotional leaflet to attract potential clients.
5. Repayment Agreement: Established a repayment plan, reducing debts by 70%.
6. Website Development: Launched a new website to strengthen online presence and engagement.
7. Strategic Support: Provided specialist strategic development to optimise resources and achieve goals.
8. Marketing Exposure: Utilised digital billboard marketing for high visibility and engagement.
9. Role Descriptions: Created detailed role descriptions for trustees and volunteers.
10. Client Growth: Increased client numbers through enhanced marketing, contributing to sustainability and growth.
11. IT and CRM Investment: Invested in new IT equipment and a CRM system to boost efficiency.

Outcome

Through these targeted interventions, the charity avoided closure, achieved stable financial footing, and improved operational efficiency. Strategic planning, marketing, and operational improvements set the charity on a path to sustainable growth and long-term success.