Cash4Clubs is a grant programme funded by Flutter UK & Ireland, part of Flutter Entertainment, the global sports betting, gaming and entertainment provider. For this reason, groups must be delivering activities to adults (18+) with priority given to applications focused on 18 to 25 year olds.
Not-for-profit organisations, including charities, community groups and traditional sports clubs from across the UK and Ireland can apply for unrestricted grants of £2,000. The funding should be spent within a six-month period.
Applicants must demonstrate that they are using sport for a wider social purpose with a goal to increase participation of adults from underrepresented groups.
Priority will be given to applications that:
- Increase participation in sport and/or physical activity for one or more underrepresented groups, including women and girls over 18, people with disabilities, those from racially diverse communities, from the LGBTQ+ community or from lower socio-economic groups.
- Encourage people who would not usually engage in sport to take part, such as providing activities that support physical and mental wellbeing or tackle issues such as loneliness.
- Address broader social issues for the local community, eg, reducing crime and anti-social behaviour, homelessness, or connecting communities.
Priority will be given to groups based in areas of high deprivation (Indices of Multiple Deprivation 1-3).
Unrestricted grants of £2,000 can be used for anything that will support the organisation to continue and/or grow their activities in their local community.
Please note the programme may close early if oversubscribed as was the case in 2023.
Applications will be accepted from 12 September to 12 November 2024.
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