Co-founded by PRS Foundation and Ben Wynter in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the Power Up initiative brings together music industry partners across all sectors to accelerate change and remove barriers for Black music creators and industry professionals.
In 2025 the programme will support:
- 20 x Black music creators
- Artists, songwriters, composers and producers who are involved in the creative process and may be working in any genre, based anywhere in the UK.
- 20 x Black executives and industry professionals
- Industry professionals working in any sector of the music industry, anywhere in the UK. This includes employees and entrepreneurs, freelancers and self-employed professionals.
Programme participants receive the following benefits:
- Grant support.
- Capacity building and mentoring.
- Access to partners.
- Marketing support.
Black artists, songwriters, composers and producers working in any music genre are invited to apply.
The deadline for applications is 13 March 2025 (18:00 GMT).