Cash4Clubs is a grant programme funded by Flutter UK & Ireland, part of Flutter Entertainment, the global sports betting, gaming and entertainment provider. For this reason, groups must be delivering activities to adults (18+) with priority given to applications focused on 18 to 25 year olds.
Not-for-profit organisations, including charities, community groups and traditional sports clubs from across the UK and Ireland now have an extra month to apply for unrestricted grants of £2,000. The funding should be spent within a six-month period.
Applicants must demonstrate that they are using sport for a wider social purpose with a goal to increase participation of adults from underrepresented groups.
Priority will be given to applications that:
- Increase participation in sport and/or physical activity for one or more underrepresented groups, including women and girls over 18, people with disabilities, those from racially diverse communities, from the LGBTQ+ community or from lower socio-economic groups.
- Encourage people who would not usually engage in sport to take part, such as providing activities that support physical and mental wellbeing or tackle issues such as loneliness.
- Address broader social issues for the local community, eg, reducing crime and anti-social behaviour, homelessness, or connecting communities.
Priority will be given to groups based in areas of high deprivation (Indices of Multiple Deprivation 1-3).
Unrestricted grants of £2,000 can be used for anything that will support the organisation to continue and/or grow their activities in their local community.
The deadline has been extended by one month from 12 November to 12 December 2024.
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