Known as JLR, the British multinational automobile manufacturer which produces luxury vehicles, has announced the creation of the JLR Foundation with a launch date later this year.
The charitable foundation will be 'dedicated to empowering children and young people to reach their full potential and catalyse positive social and environmental change'. The initial focus will be on charitable initiatives that benefit children and young people within the UK with plans to expand globally. JLR has indicated that it will donate up to £2.5 million in the first year and will increase funding annually as the Foundation grows.
According to the company's recent press release, 'the charity will use the funds to award grants to charitable organisations and NGOs that benefit children and young people through initiatives that further their skills, knowledge and abilities, and reduce inequalities by providing opportunities to those who are disadvantaged'.
Commenting on the creation of the new Foundation, JLR's Chief Sustainability Officer Andrea Debbane said:
"At JLR, we have a long history of innovation, transformation and creating aspirational products because of the talented people who work and thrive in our business. Today's young minds are tomorrow's engineers, designers and innovators. And they are the leaders and creators of our future society.
"We want to help unlock aspiration and potential in all children and young people, many of whom miss out because they don't know opportunities exist, or they don't have the self‑belief or means to try. By removing barriers and providing access to the right skills, knowledge and opportunities, they can all play their part in building an exceptional and sustainable future."
The full press release can be read on the JLR website.
Information on the Foundation's funding opportunities for charitable organisations within the UK will be provided when it becomes available later this year.
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